In the automotive world, these celebrity endorsement pairings can be just as logical, and Chrysler just agreed to an amazing one linking the 2017 Chrysler Pacifica minivan with the cast of hit children's television show "Sesame Street."
Here at Heritage Chrysler Dodge Jeep® RAM Parkville, we can't help but smile at the idea of Big Bird, The Count and Cookie Monster transporting themselves in the backseat of one of the industry's most lauded minivans. While kids themselves have no buying power, the parents that watch the show on PBS with their children certainly do. It is hard to imagine they won't see the levity in these "Sesame Street" spots, too.
"This is about aligning with a brand that ... has put families first, enabled us to continue to support the work that otherwise wouldn't be possible and allows us to connect with our audience in different ways," said Steve Youngwood, chief operating officer of Sesame Workshop, the nonprofit group that supports "Sesame Street."
The "Sesame Street" crew will appear in ten ads for the 2017 Chrysler Pacifica, airing on both PBS and the Chrysler YouTube channel. Each of them is incredibly fun, whether you are in the market for a new minivan or not.
While we sell our fair share of Dodge cars, Jeep SUVs, and RAM trucks, this fun endorsement between an iconic children's television show and a top-rated family-mover like the Chrysler Pacifica is a match made in heaven. If you're interested in seeing the minivan in person, come pay us a visit any time. Big Bird will not be there, but it should be a fun experience, anyway.